after hours
Unfiltered, real-time discussions about the hottest DTC brands and breaking down their marketing successes.
episode 4
Breaking Down Skincare Retention Tactics & the latest DTC news
Jess breaks down the latest DTC news of the week including Lunchly, David, The Row, Rare Beauty & Lemme.
She also takes us on a ride through how three iconic skincare brands are crushing and differentiating their marketing tactics to convince their customers to buy.
Buckle up, tune in and learn some thangs!
tune in live
episode 3
Breaking Down Routine Based Brands
Join Jess Cervellon and special guest Nicole Harvey as they dive into the customer journey strategies of three powerful routine-based brands: Blueland, Lola, and Mary Ruth’s Organics. Learn how these companies are disrupting traditional markets, driving customer retention, and fostering brand loyalty through innovative approaches in the health and wellness space.
Whether you’re a CX enthusiast, a marketer, or a fan of eco-friendly products, this episode is packed with insights that you won’t want to miss!
episode 2
The Power of Personalization in Health and Wellness: Insights from Arrae
Jess Cervellon and Laura Menna, founders of Open Late Collective, delve into the intricacies of customer journey breakdowns for health and wellness brands. Joined by special guest Nish, co-founder of Arrae, they explore the importance of personalization, strategic messaging, and subscription models in the supplement space. Discover how to retain customers, build brand loyalty, and stand out in a saturated market. Plus, get insider tips on optimizing customer experience and the role of education in retention strategies. Tune in for an engaging discussion packed with valuable insights and practical advice!
episode 1
Customer Journey Breakdown - Flings (a poptart alternative)
We're breaking down hashtag #CustomerJourneys for the trendiest consumer brands. Jess Cervellon and Laura Mena chat everything from brand messaging & site experience to post-purchase flows & CX interactions.
As experts in brand strategy, consumer insights, CX and digital marketing, we're sharing ALL of the secrets on how you can elevate your brand's DTC experience.
ABOVE THE FOLD
Discussions with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience.
Why B2B and DTC Both Need a CX Reality Check with Michael Bair of Bair Consulting
Why CX Is More Human Than Ever With Mackenzie Lukas Of Hormbles Chormbles
How Tommy John Built A Customer-Obsessed CX Team with Max Wallace and Kara Randle
How Berk Bahceci Turned Storytelling Into Heraclea’s Retention Strategy
The Digital Dress Code with Lisa Nielsen of Victoria Beckham
The Retail Reality Check with Liz Ahern of Brand 555
Post-Purchase Strategy & CX Signals with Larry Thoma
What Attentive Gets Right About Actually Knowing Your Customer With Keri McGhee
How Jim Lee of Crunch Labs Turns Curiosity Into Connection And Retention
Retention Lessons From U Beauty’s AJ Patel And Sticky Digital’s Nikki Tooman You Need to Steal
The Real Tea On Building A CPG Brand In 2025 With Nate Rosen
The Keyboard Cover That Went Viral And The Founders Behind Tippy Type
What Girlfriend Collective Gets Right About CX With Nichelle Mesa
Reid Litman Of Ogilvy On Gen Z Marketing, Trust, And The Evolution Of Creator Brands
What Most DTC Brands Get Wrong In 2025 With Patrick Johnson
How Nestig Turns CX Into A Brand Advantage With Lauren Schorr
What Girlfriend Collective Gets Right About CX With Nichelle Mesa
Reid Litman Of Ogilvy On Gen Z Marketing, Trust, And The Evolution Of Creator Brands
What Most DTC Brands Get Wrong In 2025 With Patrick Johnson
How Nestig Turns CX Into A Brand Advantage With Lauren Schorr
How Kate Zaman Is Helping Build The Future Of Luxury E-Commerce At ReserveBar
From High Fashion to High-Converting Partnerships with Dillon Duchesne
The Secret Behind Building Brands with CX Data featuring Lindsay Kolinsky
Bootstrapped, Product-Led, and Built to Last with Adam Simone
Brewing the Future of Coffee: Inside Cometeer’s Brand & CX Strategy With Olivia Laskowski
Modern Soda, Rewritten: United Sodas’ Brand & CX Strategy with Kate Reeder
How to Build a Brand People Actually Love with Jessica Rose Garcia of OneSkin
E-Commerce Marketing Tactics with Ali Rose VanOverbeke
Jaxxon's Approach To Building A CX Team That Drives Brand Loyalty
Living, Leading, and Learning CX
How Equip is Shaking Things Up in the Protein Market
