Being open late is a state of mind. It means going above and beyond, pushing boundaries, and working tirelessly to make your brand the one consumers can’t live without.
Open Late Collective was built on a belief: brands don’t grow because of ads, funnels, or flashy campaigns. They grow because of the experiences people can’t forget.
That belief comes from Jess Cervellon’s career in the trenches of building. In SaaS startups, she learned how to create order out of chaos and build systems that could scale without losing the customer. In CPG and creator-led brands, she proved that retention and experience—not just acquisition—turn a launch into something enduring. At Feastables, she built the CX and retention foundation that helped transform a viral moment into a global brand.
Since then, that same operator mindset has shaped the way Open Late Collective partners with brands. From household names you already know and love to fast-moving B2B companies, we bring the same focus: building customer experiences that create loyalty, not just transactions.
Because here’s the truth: the best brands aren’t crafted by consultants with theories. They’re built by operators—people who have been inside the pressure cooker of growth and know what actually works.
That’s what Open Late Collective is: a team of real operators who turn ambition into something tangible. We obsess over the details, test in the wild, and blend creativity with discipline. The work isn’t about decks or slogans—it’s about building brands that stick in people’s minds long after the first purchase.
For us, “open late” isn’t just a name. It’s the philosophy of staying with the work until it resonates, until it lasts, until it becomes unforgettable.
