about us

Being open late is a state of mind. It means going above and beyond, pushing boundaries, and working tirelessly to make your brand the one consumers can’t live without.

Our Story

Picture this: A passionate CX leader, a UX nerd named Danie, a retail merchandising expert Kelli, an operations queen Louise, and a consumer marketing geek Jess walk into a bar. Sounds like the setup for a great joke, right? But what happens next is far from a punchline. It’s the beginning of something magical—a collaboration that blends our unique talents into a powerhouse team. Together, we’re Open Late Collective, where creativity meets strategy to build brands that truly resonate.

Our combined experience spans across customer experience, user design, retail, operations, and marketing, allowing us to craft brand strategies that don’t just look good on paper but actually work in the real world. We’re obsessed with the details, driven by data, and fueled by a passion for bringing brands to life in ways that connect deeply with audiences.

Open Late Collective isn’t just a business; it’s the culmination of our collective passion for creative brand building, and we’re here to make your brand their new favorite. Let’s turn your brand into the talk of the town, and trust us—it’s no joke.

Jess Cervellon (Founder)

Digital Marketing & CX

Danie Feld

Director of CX Operations

Kellianne Johnston

CX Manager

Louise Simpson

Chief of Staff