after hours
Unfiltered, real-time discussions about the hottest DTC brands and breaking down their marketing successes.
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episode 4
Breaking Down Skincare Retention Tactics & the latest DTC news
Jess breaks down the latest DTC news of the week including Lunchly, David, The Row, Rare Beauty & Lemme.
She also takes us on a ride through how three iconic skincare brands are crushing and differentiating their marketing tactics to convince their customers to buy.
Buckle up, tune in and learn some thangs!
episode 3
Breaking Down Routine Based Brands
Join Jess Cervellon and special guest Nicole Harvey as they dive into the customer journey strategies of three powerful routine-based brands: Blueland, Lola, and Mary Ruth’s Organics. Learn how these companies are disrupting traditional markets, driving customer retention, and fostering brand loyalty through innovative approaches in the health and wellness space.
Whether you’re a CX enthusiast, a marketer, or a fan of eco-friendly products, this episode is packed with insights that you won’t want to miss!
episode 2
The Power of Personalization in Health and Wellness: Insights from Arrae
Jess Cervellon and Laura Menna, founders of Open Late Collective, delve into the intricacies of customer journey breakdowns for health and wellness brands. Joined by special guest Nish, co-founder of Arrae, they explore the importance of personalization, strategic messaging, and subscription models in the supplement space. Discover how to retain customers, build brand loyalty, and stand out in a saturated market. Plus, get insider tips on optimizing customer experience and the role of education in retention strategies. Tune in for an engaging discussion packed with valuable insights and practical advice!
episode 1
Customer Journey Breakdown - Flings (a poptart alternative)
We're breaking down hashtag #CustomerJourneys for the trendiest consumer brands. Jess Cervellon and Laura Mena chat everything from brand messaging & site experience to post-purchase flows & CX interactions.
As experts in brand strategy, consumer insights, CX and digital marketing, we're sharing ALL of the secrets on how you can elevate your brand's DTC experience.
